No openings at this time.

No openings at this time.

The PR Director will develop proactive communications and strategic messaging to external audiences that will create buzz and awareness around the brand while promoting and advancing the business objectives. S/he will be the primary point of contact with all major luxury and lifestyle consumer media outlets, key trade and industry groups and influencers, as well as charity organizations. S/he will maintain relationships with the media and other external influencers and partner with company's internal departments to provide support for positioning, placement and timing to help meet overall business objectives. The PR Director will provide leadership to support the strategy and execution of outreach to external stakeholders. S/he will be involved in the overall brand strategy and work with the marketing team on branding execution (copywriting, creative, brand identity). S/he will draft press releases & keep track of all press placements. S/he will work with ideeli's style experts to insure press placement and communicate positioning of edited selection. S/he will report to theVP, Strategic Marketing. S/he will coordinate all ideeli's style experts median interviews and appearances. Along with ideeli's Style Experts, s/he will represent the brand during key industry events including fashion shows, press events, product and collections launches, and promotions.

Responsibilities include:

• Develop and lead the proactive and reactive external communications / media relations strategies that tell our story and create buzz and awareness of the brand
• Generate story ideas for the media and other influencers
• Ensure that communication strategies are integrated and aligned with overall companies' objectives.
• Oversee PR activities to develop feature stories with broadcast and press
• Create and maintain relationships with key local and national reporters, specifically in key luxury trade press, luxury and lifestyle press
• Manage external PR agency for consumer broadcast, press and media outreach
• Work closely with ideeli's Style Experts and trend specialists to ensure further placement in the press
• Maintain PR contact list, create and manage influencer program with Marketing team
• Supervise the development of communication plans and the day-to-day implementation of the communication strategy, including writing, editing, distributing and measuring targeted communications, creative/branding
• Advise, select and coordinate speaking engagement and public appearances of CEO and other executives throughout the year.
• Closely coordinate public relations plans with Marketing campaigns to ensure consistency of message and achievement of business objectives
• Lead ideeli's charity programs execution

Requirements

• 3-5 years plus of PR, events experience from the luxury fashion or associated accessories or beauty industries. Strong leadership, independent decision making and initiative is sought. Strong presentation, writing, editing and communication skills. Experience in managing an external PR agency
• BA/BS degree or equivalent in Journalism, Communications, Marketing, Liberal Arts
• Provide writing sample along with resume

No openings at this time.

No openings at this time.

No openings at this time.